Allergan
OVERVIEW
A large public biotech firm based in Orange County, Allergan is known worldwide for Botox and other pharmaceutical products. Like many other large public companies, Allergan balances its promotional needs, fiduciary reporting duties, employment efforts and a variety of other goals in a collection of sites all tied together via a global corporate site. Allergan tapped PINT in 2003 to bring its years of experience in corporate site development. The new redesign was launched in early 2008, while work on the site continues.
Challenge
- The existing Documentum content management infrastructure needed to be leveraged and extended to support public facing Web site needs.
- The newly developed look and corresponding marketing initiatives had to be quickly rolled into the site.
- Site execution had to conform to corporate guidelines and regulatory concerns.
Solution
- Migration of existing and new content to Documentum content management platform.
- Integration and improvement of marketing agency design concept into public site.
- Ongoing staffing support for site upkeep, development and maintenance.
Results
- Enhanced usability, expanded site navigation and improved standards conformance.
- A successful partnership between marketing and technology teams to roll out thr new site look.
- Leveraged and integrated existing Documentum content management platform into public facing sites
