San Diego Chargers
OVERVIEW
The San Diego Chargers site represents a balance between fan wants and team needs. Promotions and revenue generation are just as paramount to site success as team stats and cheerleader pictures. The Chargers site encompasses constantly expanding marketing efforts, frequent updates, heavy multimedia needs, and explosive site traffic. Addressing these requirements was one of PINT's toughest Web challenges yet.
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Challenge
- Provide content management and support facilities to address on-the-minute updates, in text and rich media.
- Have the flexibility to integrate with a variety of third-party initiatives to support Chargers marketing goals.
- Handle significant traffic surges and content updates without tremendous investment in staff, network, and server increases.
Solution
- PINT Web Platform was extended to address the specialized high traffic and media needs of the Chargers.
- The content management system was further modified to integrate with various third party systems for content syndication, advertising, and delivery.
- Optimization for delivery, including static publishing and content distribution, was adopted.
Results
- Year after year, the site has handled large-scale traffic surges without incident.
- The Chargers organization is now able to modify nearly 10,000 media objects without heavy investment in staff or infrastructure.
- Site redesign and marketing efforts were executed with ease and low cost due to site architecture.
