FEMSA
OVERVIEW
FEMSA is a major brewer and beverage distributor with headquarters in Monterrey, Mexico. Responsible for major brands such as Sol, Dos Equis, and Tecate, FEMSA's soft drink division is the largest Coca-Cola bottler in Latin America, and the second largest in the world. With sales in the billions (US) worldwide, FEMSA's Web presence has a massive global footprint with diverse needs.
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Challenge
- The site must support multiple locales and languages, including Spanish, English, and Portuguese.
- The site should provide content for a wide range of users, including investors, employees and customers.
- The site needs to serve as a central hub for future consolidation, but without forcing the diverse units to lose their distinct identities.
Solution
- A visual redesign promoting FEMSA's size and heritage was adopted to improve market position.
- PINT Web Platform was adopted and extended to support content management, location and language needs.
- A consolidated hosting plan was developed to improve site delivery infrastructure.
Results
- A world-class online investor relations presence recognized by the investment community.
- Significant cost savings and quality improvement via consolidation of maintenance and delivery.
- Superior support for customers and investors worldwide, with improved and localized content.
