Total Gym
OVERVIEW
efi Sports Medicine is home of the Total Gym and other well-known exercise systems found in homes and gyms worldwide. Over the years efi has sold its products through a variety of channels, including infomercials, direct sales, medical trade shows, and gym professionals. Looking to the Web as a growing part of its business, this forward-thinking company turned to PINT to pump up their site's execution.
Challenge
- Support three primary market segments with different looks and content goals.
- Support educational, informational and e-commerce efforts in a single system.
- Address sales and support needs unique to the exercise gym market.
Solution
- The PINT Web Platform (PWP) was adopted with custom e-commerce integration to support direct and channel sales.
- PINT developed a specialized footprint calculator to assist in gym design.
- PINT designed an educational system and extranet to support channel and gym professionals.
Results
- Millions of dollars of sales now run through the custom online platform, marking a significant return on investment.
- Flexibility for promotions, bundling, and various specials now allow for sales and marketing experimentation.
- The need for customer interactions was reduced by improved customer and professional education and self-service.
