Careers

Online Marketing Specialist

Objective: The Online Marketing Specialist creates, measures, analyzes and optimizes online marketing programs including email campaigns, co-marketing opportunities, online advertising, SEM and more.

Responsibilities:

• Design, implement and manage online marketing programs
• Manage our Paid Search campaigns and budgets.
• Monitor and improve campaign deliverability.
• Provide campaign quality assurance
• Microsite development
• Manage weekly and monthly reporting and tracking, flagging issues for internal report.
• Analyze and report program performance; provide results and recommendations for improvement and new programs.
• Propose new marketing program ideas.
• Develop ad copy, landing pages, banner creatives and other marketing collateral.
• Create feature specification documents for changes to the website and other online projects.
• Provide support for other areas of marketing as needed.

Qualifications:

• BA/BS Degree required.
• Understanding of online marketing a must.
• Passion for Search Engine Marketing.
• Strong written and verbal communication skills.
• Detail oriented, highly organized with ability to handle multiple-tasks simultaneously and meet deadlines.
• Familiarity with web services.