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The craft network comes together in one site – EK Success Brands redesigned

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PINT is proud to announce the launch of the new redesigned EK Success Brands website (www.eksuccessbrands.com) on Ektron’s web content management platform - Ektron CMS400.NET.  Last year, PINT had the opportunity to create the EK Success Brands’ new craft community site, www.spottedcanary.com, and with a great success rate was given the task of redesigning the EK Success Brands parent site.

EK Success Brands site was developed to give customers the ability to easily search for and buy a product; from a wide array of brands under the EK Success Brands umbrella, all under the same roof. The EK Success Brands website has become the “one-stop-shop” for all consumers in the arts and crafts world. The brand sites featured in the new EK Success Brands website includes Inkadinkado®, Perler Beads, Dimension Crafts and Paintworks, with many more to come.

PINT’s team of experts developed custom functionality features in the EK Success Brands parent site to display dynamically populated content from the brand sites, customer blogs and multiple newsletters.

Each of the EK Success Brands sites is integrated into one main database for easy search and access by the customer as well as for general maintenance of the sites.  This centralization gives EK Success Brands marketing department the up selling potential at their fingertips.

EK Success Brands

 

Some of the special features incorporated in the EK Success Brands sites include:

  • Custom smart forms to dynamically populate and maintain projects, videos, products and stores
  • Custom import scripts for batch imports of products and stores
  • Integration of product data with ecommerce site, including nightly scripts that share and update data between the two sites
  • Integration of front end ecommerce features (buy now and wish list)
  • Many shared elements and features between the numerous brand sites like navigational elements, forms and content
  • Custom product search
  • Advanced search options utilizing Google Mini that allows for cross-brand searches
About PINT

Headquartered in San Diego since 1994, PINT Inc. (http://www.pint.com ) is a nationally recognized interactive Web agency providing web strategy, interactive design, development, user experience, analytics, search marketing, and optimization to global companies and institutions. PINT founder Thomas Powell is the author of eleven best-selling industry textbooks on HTML and Web design. Clients include San Diego Chargers, ViewSonic, Hewlett-Packard, Allergan, Biogen Idec, UCSD, Linksys, Scripps Health, and USC. For updates and information about PINT and the Web, please subscribe to the PINT blog at http://blog.pint.com and follow PINT on Twitter at http://twitter.com/PINTSD