For a Web design and development agency, the most challenging project is the site that supports the firm itself. We laughed, we cried, we worked really hard, and it will never be finished.
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Design should be a holistic pursuit. The form of the site should support its function – but it should do so with passion, conviction, pizazz, and humor when appropriate.
The emphasis on content and ease of use should be quite evident in the PINT and customer sites of recent years. In the latest iteration of our own site, we strived to make navigation subtle and out of the way so content could shine, though users will note small organic touches that show the designer's eye throughout all aspects of execution.