For a Web design and development agency, the most challenging project is the site that supports the firm itself. We laughed, we cried, we worked really hard, and it will never be finished.
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Make Time
Good Web sites take time. The Web medium supports change, and even thrives on it – but changes take time. Without careful planning, the time needed to realize the site will increase.
Avoid Tool Trouble
Use the right tool for the job. Some tasks are easier with one technology than another, but be careful not to fall into the next rule....
Divvy the Load
Don't create artificial bottlenecks in your site-building process by relying too much on certain team members – share the load with the whole group, and things will go smoother.
Technology, Not Religion
There are many ways to do the same thing. If you think users are happy your site is built in Ruby and not Java, you are sadly mistaken.
Kill Your Prototypes Early
Like the UI experts say, if the prototype isn't right, it's time to let it go by the wayside. It is too easy for anyone to fall in love with their own creation.
Test Don't Guess
Put in tracking scripts, run tests, share designs and ideas with others outside the project team – and keep an open mind about the results.
Content is King
Nothing slows a Web project like a lack of content. Content takes time, and good content takes even longer. We wish we had more time.
Evolution Continues
We started with evolution – we end with the same point. Very soon we'll look back on this site as an archaic beauty. Everything moves on.